Facebook is a tremendous communication platform that offers instantaneous and unprecedented access to a potential customer base. It’s a place to share ideas, have conversations and build connections. Unlike traditional marketing communication channels, Facebook (and social media in general) will be much more successful if you’re having conversations rather than pushing products or agenda. Try and make sure your readers get something out of your posts, whether it’s information or just a smile at the end of the day. Facebook is a permission-based platform and we should think of ourselves as invited guests in our readers daily media stream. Continue reading Social Matters—Putting Your Best Face Forward
Twitter’s 140 character limit presents some unique communication challenges. While brevity is the rule of thumb for Twitter, it’s not an excuse to abandon or ignore basic rules of communication or branding. But we can treat the rules of grammar like an archwire and bend them as needed to reach our goals. Continue reading Social Matters—Tweet Cred
Clarity You Can See. Quality You Can Trust.Essix® PLUS™ Plastic is proven to look clearer, last longer and resist more staining. That means greater patient compliance and better case outcomes. Its proprietary formulation is extremely user friendly. Appliances remove easily from models and trim effortlessly. Continue reading Essix® PLUS™ Plastic
Create Lab Quality Night Guards and More
In-Office Appliance Fabrication is the easy and affordable way to expand your services. Enhance practice profitability and turn-around time by creating quality, removable appliances using the German-engineered Drufomat Scan pressure machine.
Do More. Save More.
Fabricate an Array of Appliances In-Office with the Drufomat Scan
• Clear Retainers
• Sports Mouthguards
• TMJ Splints
• Temporaries for Crown and Bridge
• Make Denture Repairs
• and More Continue reading Think Inside Your Office
CCO Case File: Thumb and Lower Lip Sucker
Author: Dr. Raffaele Spena
Most practices don’t spend a lot of time thinking about the role addiction can play in shaping their daily activities. After all, orthodontics is about correcting small physiological imperfections preprogrammed by the body’s genetic code. But orthodontists are on the frontline of one of the most common human addictions. What’s more, it’s a good bet that you too were afflicted by this addiction. Non-nutritive sucking, better known as thumb sucking, isn’t just a habit. It’s considered by many psychologists to be human’s first true addiction. Continue reading Thumbs Up Orthodontist’s Role in Curing the First Addiction