Tag Archives: orthodontics

Social Matters—Putting Your Best Face Forward

Facebook is a tremendous communication platform that offers instantaneous and unprecedented access to a potential customer base. It’s a place to share ideas, have conversations and build connections. Unlike traditional marketing communication channels, Facebook (and social media in general) will be much more successful if you’re having conversations rather than pushing products or agenda. Try and make sure your readers get something out of your posts, whether it’s information or just a smile at the end of the day. Facebook is a permission-based platform and we should think of ourselves as invited guests in our readers daily media stream. Continue reading Social Matters—Putting Your Best Face Forward

Social Matters—Tweet Cred

Twitter’s 140 character limit presents some unique communication challenges. While brevity is the rule of thumb for Twitter, it’s not an excuse to abandon or ignore basic rules of communication or branding. But we can treat the rules of grammar like an archwire and bend them as needed to reach our goals. Continue reading Social Matters—Tweet Cred

Think Inside Your Office


Create Lab Quality Night Guards and More
In-Office Appliance Fabrication is the easy and affordable way to expand your services. Enhance practice profitability and turn-around time by creating quality, removable appliances using the German-engineered Drufomat Scan pressure machine.

Do More. Save More.
Fabricate an Array of Appliances In-Office with the Drufomat Scan
• Clear Retainers
• Sports Mouthguards
• TMJ Splints
• Temporaries for Crown and Bridge
• Make Denture Repairs
• and More Continue reading Think Inside Your Office

Thumbs Up Orthodontist’s Role in Curing the First Addiction

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Most practices don’t spend a lot of time thinking about the role addiction can play in shaping their daily activities. After all, orthodontics is about correcting small physiological imperfections preprogrammed by the body’s genetic code. But orthodontists are on the frontline of one of the most common human addictions. What’s more, it’s a good bet that you too were afflicted by this addiction. Non-nutritive sucking, better known as thumb sucking, isn’t just a habit. It’s considered by many psychologists to be human’s first true addiction. Continue reading Thumbs Up Orthodontist’s Role in Curing the First Addiction