Digital Marketing to Provide Practice Growth and Profitability

SS-Image1The digital age is changing the way dental practices and patients interact. From a patient’s perspective the need for personal contact has been rendered far less important. Patients increasingly state they prefer the convenience of online, on-demand information over the human touch. Interestingly, 93% of patients find it more convenient to get answers online as opposed to calling the office and speaking with a person. Because of this shift, practices must adjust to their preferences and be where their patients are — online. A digital strategy focused directly on patient engagement is now imperative to be able to grow and maintain a sustainable practice over the long-haul.

Practice Website – this is the cornerstone of your online presence and the most comprehensive articulation of your practice brand.

Search Engine Optimization – this is a critical complement to your practice website as it ensures you are featured prominently within local search results.

Social Media – this is your primary method for creating a consistent online dialog with existing patients and sharing their positive experiences with prospective patients in their network of friends, family, and colleagues.

Patient Communications – this online accessibility is a great benefit to patients and greatly improves efficiencies for the practice.

Listings on Vertical Topical Search Portals and Directories – this ensures your practice brand and value are shared with the ever-increasing volume of prospective patients that look for information and online reviews on specific portals such as

Your practice faces more competition than ever and the right approach to digital marketing can ensure prospective patients are choosing your practice over your competition. Your ability to get found online, appeal to patients no matter what device they are using to access your practice website, communicate with them through an online portal, and provide a robust strategy for review syndication will help you rise above competitors in your area and bring more new patients into your practice.


This article was published in OrthoWorld Spring Issue 2015
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