Tag Archives: social marketing

Social Media Marketing in the Orthodontic Space

Social Matters
At a time when competition is coming from all sides, orthodontic and dental practices need to take advantage of every marketing tool at their disposal. Skewing heavily towards the younger crowd, social media is a perfect vehicle for practices to use in order to reach the younger demographic group. Social Matters is a series of posts offering advice to the overall dental community about marketing with social media. Continue reading Social Media Marketing in the Orthodontic Space

Social Matters—Putting Your Best Face Forward

Facebook is a tremendous communication platform that offers instantaneous and unprecedented access to a potential customer base. It’s a place to share ideas, have conversations and build connections. Unlike traditional marketing communication channels, Facebook (and social media in general) will be much more successful if you’re having conversations rather than pushing products or agenda. Try and make sure your readers get something out of your posts, whether it’s information or just a smile at the end of the day. Facebook is a permission-based platform and we should think of ourselves as invited guests in our readers daily media stream. Continue reading Social Matters—Putting Your Best Face Forward

Social Matters—Tweet Cred

Twitter’s 140 character limit presents some unique communication challenges. While brevity is the rule of thumb for Twitter, it’s not an excuse to abandon or ignore basic rules of communication or branding. But we can treat the rules of grammar like an archwire and bend them as needed to reach our goals. Continue reading Social Matters—Tweet Cred

Social Matters—Image Abounds

While Facebook is still the 800 pound gorilla in the social space, it’s lost some of its luster as millennials have moved on looking for the next big thing. Fear not intrepid reader as much of that lost luster can be found in two places: Instagram and Pinterest. In fact because these two platforms are so visually oriented, in many ways they are the ideal platforms for orthodontic and dental practices. Let’s take a look at Instagram this week. Continue reading Social Matters—Image Abounds

Social Matters— Interest in Pinterest

In many ways, Pinterest is the yin to Instagram’s yang. Instagram is where users get to post and share their images, Pinterest is where they go to share in what others have posted. It’s a virtual pin-up board, where users “pin” and post ideas, images and anything else that strikes their fancy. While your Instagram feed lets the world look inward at your practice, your Pinterest feed is all about your practice looking outward. You’re crafting an aspirational brand by what you pin. Continue reading Social Matters— Interest in Pinterest