Tag Archives: Facebook

Social Matters—Putting Your Best Face Forward

Facebook is a tremendous communication platform that offers instantaneous and unprecedented access to a potential customer base. It’s a place to share ideas, have conversations and build connections. Unlike traditional marketing communication channels, Facebook (and social media in general) will be much more successful if you’re having conversations rather than pushing products or agenda. Try and make sure your readers get something out of your posts, whether it’s information or just a smile at the end of the day. Facebook is a permission-based platform and we should think of ourselves as invited guests in our readers daily media stream. Continue reading Social Matters—Putting Your Best Face Forward