The Madison Avenue Mindset

The Madison Ave. 2

Let’s start with some assumptions about you.

If you’re reading this article, then I’m guessing you obviously have at least a passing interest in marketing your practice. And this means you’ve no doubt been badgered into submission—probably by articles just like this one—telling you just how important it is to have a top-notch website. A digital presence that matches the impression you want to make when someone clicks into your online existence. Continue reading The Madison Avenue Mindset

Why the Psychology of Change Matters

Why the psychology..2“When you’re finished changing, you’re finished.”– Benjamin Franklin

Everyone working to help orthodontic practices grow and prosper here in the 21st century knows from experience that Franklin’s adage is as true now as it was in his time— and maybe more so. Keeping up with modern-day advances in communications technology alone is an ever-ending challenge. Continue reading Why the Psychology of Change Matters

Is Your Bracket System Finishing What You Started?

One Man's Quest1

Dr. Robert Fry is the founder of Fry Orthodontics in Kansas City. His expertise has benefited more than 30,000 cases throughout the course of his career.
The self-ligating bracket isn’t new. My first exposure to self-ligating brackets was as a resident at University of North Carolina. The concept just made sense! That early exposure piqued my professional curiosity and touched off a career-long search for the optimal self-ligating system. Over the years we’ve completed more than 10,000 cases using six different self-ligating systems including Ormco EdgeLok and Damon, the 3M Unitek SmartClip, SPEED brackets and the American Time. While they were all quality products, none of those fulfilled my expectations. Continue reading Is Your Bracket System Finishing What You Started?

From Idea to Execution…The Making of the DENTSPLY GAC Booth

From Idea to Execution2If you attended this year’s AAO show in Philadelphia, then it’s likely you spent some time exploring the interactive attraction that was the DENTSPLY GAC booth. That’s because the GAC booth was the “go to” exhibit of the show. Not only was the booth swamped during the weekend, but it managed to generate a steady stream of traffic through Mondays session, a slow traffic day where exhibitors typically don’t see as many of their customers. Continue reading From Idea to Execution…The Making of the DENTSPLY GAC Booth

Finding a Permanent Place in Your Practice for a Temporary Anchor

14-SPEC-012, Finding permanent_headingIn relative terms, the TAD is a fairly recent addition to the orthodontist’s toolbox. But the TAD—or Temporary Anchorage Device—has its genesis decades ago: rigid fixation screws which were a collaborative effort that came about when orthodontists and oral surgeons innovated in treatment planning. Continue reading Finding a Permanent Place in Your Practice for a Temporary Anchor

The Treatment That’s Leaving All The Other Practices Behind.

 Digital Lingual art2-01How one small practice in Colorado is doubling its profits every three years.

When Dr. Brandon Owen bought a practice in Fort Collins, Colorado in 2006, he wasn’t looking to bring orthodontics to an under-serviced area. He readily admits that the area probably had a full contingent of orthodontists. But the allure of the Fort Collins area itself was simply too overwhelming for him and his wife to consider going anywhere else. What he needed was a way to differentiate himself, and his practice. Continue reading The Treatment That’s Leaving All The Other Practices Behind.

Closing the (Knowledge) Gap

knowledgegap1

I was taught to never present a problem without having a solution and this time is no different. But before we get started, let’s look at a few questions.

Putting aside orthodontics for a second, what do you know?

Seriously what do you know? Are you up on current events? Local events? Do you know what’s going on in the stock market? How is your best friend’s family doing? Who’s saying what on your social media accounts? Do you know what place your favorite sports team is in? How many of your state senators or representatives can you name? Can you identify any of the songs, singers or bands that are shaping the cultural landscape?

The above questions are not presented to make you feel bad. If it’s any consolation, my answers to the above questions started with “I think, maybe, a little” and devolved into a repetitious chorus of no. The point in asking those questions is to demonstrate how easy it is to feel overwhelmed in today’s information soaked society.

In 2010 Eric Schmidt (formerly of Google) brought our information overload into focus when he revealed, “Every two days now we create as much information as we did from the dawn of civilization up until 2003.” That’s a lot to know. Continue reading Closing the (Knowledge) Gap

The Curious Case of Casey Crafton and Braces That Go On Your Ears

curious case5

Sometimes it can be hard to tell an easy story. It’s not that there’s anything wrong with the story. Rather it’s that the story can be told so many ways, and each way can feel right. Take this story. On the surface, it’s a basic capitalist success story. Man makes product, product is a success, man lives happily ever after. But if that’s all you get out of the tale, then you’re missing the magic in the details. Be it by fate or by faith, this is a story with multiple layers, improbable pursuits, tragedy and triumph and an ending that’s just a beginning.
Continue reading The Curious Case of Casey Crafton and Braces That Go On Your Ears

Where Do You Find the Best Orthodontists? Just Follow the Dentists!

OrthoWorld Detail

If it’s true that you find the very best food at the places where chefs eat, then it’s hard to imagine a better endorsement of the Brace Place than they have treated well over 500 dentists and their families. In essence, the New Jersey based practice has become “the orthodontists to the dentists”. It’s the sort of designation that can’t just be claimed, it can only be earned. Continue reading Where Do You Find the Best Orthodontists? Just Follow the Dentists!