Category Archives: Press

In-Ovation® X by GAC – Elevating Standards, Expanding Possibilities.


Designed by You

When you make the most successful self-ligating bracket, GAC has set the bar pretty high. But that’s the challenge of innovation. Taking the best in class and taking it to the next level.

We spoke to orthodontic professionals across eight countries in three continents. It was a thought-provoking process that revealed more than 100 individual items that were important to the clinicians we spoke with. After the information was collected and collated, we analyzed our findings point by point. This enabled us to hone in on the design elements that the orthodontic community thought were most important. Ultimately, 3 key ideas were identified. Continue reading In-Ovation® X by GAC – Elevating Standards, Expanding Possibilities.

BracketEars: A family business with a charitable bent

Janene Holzberg 

For The Baltimore Sun

September 2, 2014 | 5:47 p.m.

Dr. Casey Crafton, co-owner of Crafton Dental with his wife Dr. Lisa Crafton (not pictured) here with his children. (Nate Pesce/Baltimore Sun Media Group/July 30, 2014)
Dr. Casey Crafton, co-owner of Crafton Dental with his wife Dr. Lisa Crafton (not pictured) here with his children. (Nate Pesce/Baltimore Sun Media Group/July 30, 2014)

What if braces were considered fashionable and could actually boost a patient’s self-esteem?

That was the question on the minds of the daughters of a Columbia pediatric dentist when they hit upon the idea of Bracket Ears — earrings made from oversized, surgical steel brackets that come with colorful bands to match with your braces. Continue reading BracketEars: A family business with a charitable bent