All posts by DENTSPLY GAC

MicroArch® PLUS: Addition Through Innovation

Insight PLUS Innovation

When we envisioned the new MicroArch® PLUS line, we realized we were seeking a level of manufacturing precision that simply wasn’t available. Rather than compromise our creative vision, we decided to invest in our own facility. Five years and seventy million dollars later, we can say with confidence that this was the right decision. Not only can we make the bracket we’ve always wanted to make, but we can also manufacture it at a level that no other mini-twin can match. MicroArch PLUS gives you the workability you want, the control you need and the esthetics your patients demand. Continue reading MicroArch® PLUS: Addition Through Innovation

In-Ovation® X: A Story of Design, Development and Ingenuity

In-Ovation® X
A Story of Design, Development and Ingenuity
White Paper by Dr. Jerry Clark, DDS, MS
Greeneboro, NC


Introduction

Since the introduction of the In-Ovation R bracket over a decade ago, other manufacturers have been unsuccessful in their attempts to improve on its form, fit, and functionality until now.

Dentsply Sirona Orthodontics, the leader in orthodontic brackets, has taken a quantum leap forward with the new In-Ovation X bracket system. The project started with GAC assembling a group of noted orthodontists throughout the world to meet in Philadelphia, Pennsylvania, their task was to define clinical design inputs for the “ultimate orthodontic bracket”. The result was the In-Ovation X orthodontic bracket system. Continue reading In-Ovation® X: A Story of Design, Development and Ingenuity

In-Ovation® X: Self-Ligating Metal Bracket Design Features and Advantages


In-Ovation® X Self-Ligating Metal Bracket Design Features and Advantages

White Paper by Dentsply Sirona Orthodontics Research & Development Team

Objective
To highlight the advantages of In-Ovation X in comparison to other self-ligating brackets in terms of:
1) Calculus interference
2) Clip Retention
3) Reduced Overall Bracket profile

Introduction
Metal self-ligating brackets have become progressively favorable in orthodontic treatment due to their efficiency in treatment and advantages realized by both the clinician and patient. Various
aspects of self-ligating brackets have been studied in order to evaluate their function and properties. Continue reading In-Ovation® X: Self-Ligating Metal Bracket Design Features and Advantages

MTM® Clear•Aligner: Taking Quality Monophase PVS Impressions

Why the Need for a Good PVS Impression?

The key to case acceptance and proper fitting aligners begins with the impression. There are many techniques that can be used to  obtain a PVS impression that will be accepted by the lab. This step by step, Monophase PVS Impression  Guide, details one technique and will help you and yours staff take this type of impression. Continue reading MTM® Clear•Aligner: Taking Quality Monophase PVS Impressions

Social Media Marketing in the Orthodontic Space

Social Matters
At a time when competition is coming from all sides, orthodontic and dental practices need to take advantage of every marketing tool at their disposal. Skewing heavily towards the younger crowd, social media is a perfect vehicle for practices to use in order to reach the younger demographic group. Social Matters is a series of posts offering advice to the overall dental community about marketing with social media. Continue reading Social Media Marketing in the Orthodontic Space

Social Matters—Putting Your Best Face Forward

Facebook is a tremendous communication platform that offers instantaneous and unprecedented access to a potential customer base. It’s a place to share ideas, have conversations and build connections. Unlike traditional marketing communication channels, Facebook (and social media in general) will be much more successful if you’re having conversations rather than pushing products or agenda. Try and make sure your readers get something out of your posts, whether it’s information or just a smile at the end of the day. Facebook is a permission-based platform and we should think of ourselves as invited guests in our readers daily media stream. Continue reading Social Matters—Putting Your Best Face Forward

Social Matters—Tweet Cred

Twitter’s 140 character limit presents some unique communication challenges. While brevity is the rule of thumb for Twitter, it’s not an excuse to abandon or ignore basic rules of communication or branding. But we can treat the rules of grammar like an archwire and bend them as needed to reach our goals. Continue reading Social Matters—Tweet Cred

Social Matters—Image Abounds

While Facebook is still the 800 pound gorilla in the social space, it’s lost some of its luster as millennials have moved on looking for the next big thing. Fear not intrepid reader as much of that lost luster can be found in two places: Instagram and Pinterest. In fact because these two platforms are so visually oriented, in many ways they are the ideal platforms for orthodontic and dental practices. Let’s take a look at Instagram this week. Continue reading Social Matters—Image Abounds

Social Matters— Interest in Pinterest

In many ways, Pinterest is the yin to Instagram’s yang. Instagram is where users get to post and share their images, Pinterest is where they go to share in what others have posted. It’s a virtual pin-up board, where users “pin” and post ideas, images and anything else that strikes their fancy. While your Instagram feed lets the world look inward at your practice, your Pinterest feed is all about your practice looking outward. You’re crafting an aspirational brand by what you pin. Continue reading Social Matters— Interest in Pinterest