First Impressions – The People Behind the Scenes

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Failure may not be an option, but it can be an opportunity. At least that’s how Scott Lurgio sees it. Actually in Scott’s world, success and failure are often treated as one in the same. That’s because Scott is Franchise Director of Quality Assurance and Regulatory Affairs for DENTSPLY GAC. It’s a complex name for a job that’s based on a word that every toddler has mastered to their parent’s misery—why. Continue reading First Impressions – The People Behind the Scenes

Prospective Patients are Moving Beyond the Desktop – Is Your Practice Website up to the Challenge?

Prospective Patients3In just a few short years, web-enabled mobile devices like smartphones and tablets have grown from curiosities to “must-haves” for the vast majority of your practice’s perspective patients. According to Business Insider, by 2014 mobile Internet use will surpass desktop computers. A good chunk of this traffic comes from web searches and according to Google research, 9 of 10 searchers have taken action (a call or a visit) as a result of a smartphone search.

What does this mean for your orthodontic practice? Continue reading Prospective Patients are Moving Beyond the Desktop – Is Your Practice Website up to the Challenge?

The Madison Avenue Mindset

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Let’s start with some assumptions about you.

If you’re reading this article, then I’m guessing you obviously have at least a passing interest in marketing your practice. And this means you’ve no doubt been badgered into submission—probably by articles just like this one—telling you just how important it is to have a top-notch website. A digital presence that matches the impression you want to make when someone clicks into your online existence. Continue reading The Madison Avenue Mindset

Why the Psychology of Change Matters

Why the psychology..2“When you’re finished changing, you’re finished.”– Benjamin Franklin

Everyone working to help orthodontic practices grow and prosper here in the 21st century knows from experience that Franklin’s adage is as true now as it was in his time— and maybe more so. Keeping up with modern-day advances in communications technology alone is an ever-ending challenge. Continue reading Why the Psychology of Change Matters

Is Your Bracket System Finishing What You Started?

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Dr. Robert Fry is the founder of Fry Orthodontics in Kansas City. His expertise has benefited more than 30,000 cases throughout the course of his career.
The self-ligating bracket isn’t new. My first exposure to self-ligating brackets was as a resident at University of North Carolina. The concept just made sense! That early exposure piqued my professional curiosity and touched off a career-long search for the optimal self-ligating system. Over the years we’ve completed more than 10,000 cases using six different self-ligating systems including Ormco EdgeLok and Damon, the 3M Unitek SmartClip, SPEED brackets and the American Time. While they were all quality products, none of those fulfilled my expectations. Continue reading Is Your Bracket System Finishing What You Started?

From Idea to Execution…The Making of the DENTSPLY GAC Booth

From Idea to Execution2If you attended this year’s AAO show in Philadelphia, then it’s likely you spent some time exploring the interactive attraction that was the DENTSPLY GAC booth. That’s because the GAC booth was the “go to” exhibit of the show. Not only was the booth swamped during the weekend, but it managed to generate a steady stream of traffic through Mondays session, a slow traffic day where exhibitors typically don’t see as many of their customers. Continue reading From Idea to Execution…The Making of the DENTSPLY GAC Booth

Finding a Permanent Place in Your Practice for a Temporary Anchor

14-SPEC-012, Finding permanent_headingIn relative terms, the TAD is a fairly recent addition to the orthodontist’s toolbox. But the TAD—or Temporary Anchorage Device—has its genesis decades ago: rigid fixation screws which were a collaborative effort that came about when orthodontists and oral surgeons innovated in treatment planning. Continue reading Finding a Permanent Place in Your Practice for a Temporary Anchor

The Treatment That’s Leaving All The Other Practices Behind.

 Digital Lingual art2-01How one small practice in Colorado is doubling its profits every three years.

When Dr. Brandon Owen bought a practice in Fort Collins, Colorado in 2006, he wasn’t looking to bring orthodontics to an under-serviced area. He readily admits that the area probably had a full contingent of orthodontists. But the allure of the Fort Collins area itself was simply too overwhelming for him and his wife to consider going anywhere else. What he needed was a way to differentiate himself, and his practice. Continue reading The Treatment That’s Leaving All The Other Practices Behind.